As the United States began planning the upcoming amphibious campaigns against the Japanese, and to a lesser extent the Germans and Italians in Europe, a need was identified for something to seal ammunition cases to keep water out. The company Revolite, a subsidiary of Johnson and Johnson, developed a roll of rubber based adhesive on canvas cloth backing. In the textile industry, canvas is referred to as “duck cloth” and on 24 June 1942, the US Army received its very first roll of Duck Tape (As in “Duck” with a “k”, not a “t”. Quack, quack). It was an instant hit, and like today, it was used for everything.